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Marketing Research (Critical Perspectives on Business and Management)
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Mean£ 1,058.48 ( 1,188.06)¹ £ 933.33 ( 1,047.59)¹ £ 1,020.60 ( 1,145.54)¹ £ 1,228.92 ( 1,379.37)¹ £ 1,032.82 ( 1,159.26)¹
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9780415449120 - Editor: David F. Birks, Editor: Tim Macer: Marketing Research (Critical Perspectives on Business and Management)
1
Editor: David F. Birks, Editor: Tim Macer (?):

Marketing Research (Critical Perspectives on Business and Management) (2009) (?)

ISBN: 9780415449120 (?) or 041544912X, in english, 2480 pages, Routledge, hardcover, New, first edition

£ 1,115.94 ($ 1,336.06)¹ + Shipping: £ 11.68 ($ 13.98)¹ = £ 1,127.62 ($ 1,350.04)¹(without obligation)

New from: $1,119.80 (4 Offers)
Used from: $674.66 (4 Offers)
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From Seller/Antiquarian, Amazon.com
The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline―and industry―of marketing research has flourished. This new four-volume collection in the Routledge Major Works series, Critical Perspectives on Business and Management, meets the need for an authoritative, up-to-date, and comprehensive reference work synthesizing its voluminous literature. Indeed, the sheer scale of the growth in related research output―and the breadth of the field―makes this collection especially timely and welcome. Marketing Research provides the most comprehensive collection of classic and contemporary contributions on the subject to date. It facilitates ready access to the most influential and important works across the field, combining theoretical and practical perspectives to encourage a broader appreciation of marketing research and the mutual influences within it. Drawing on expertise garnered in both the academy and in practice, Marketing Research has been co-edited by David Birks, a leading scholar in the field (and co-author of the Europe’s most successful marketing research textbook, now in its third edition), and Tim Macer, an international marketing research consultant and commentator. The collection is fully indexed and has a comprehensive introduction, newly written by the editors, which places the material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars and students―as well as practitioners in the field―as a vital one-stop research resource., hardcover, Edition: 1, Label: Routledge, Routledge, Product group: Book, Published: 2009-01-29, Studio: Routledge, Sales rank: 16967890
9780415449120 - David F. Birks: Marketing Research
2
David F. Birks (?):

Marketing Research (?)

ISBN: 9780415449120 (?) or 041544912X, in english, Taylor & Francis Ltd, hardcover, New

£ 894.54 ($ 1,070.99)¹(free shipping, without obligation)
From Seller/Antiquarian
The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline - and industry - of marketing research has flourished. This title provides a collection of classic and contemporary contributions on the subject.
9780415449120 - Marketing Research Birks, David F. (Editor)/ Macer, Tim (Editor)
3

Marketing Research Birks, David F. (Editor)/ Macer, Tim (Editor) (?)

ISBN: 9780415449120 (?) or 041544912X, in english, Routledge, Vereinigtes Königreich Großbritannien und Nordirland, New

£ 1,172.75 + Shipping: £ 2.80 = £ 1,175.55(without obligation)
Delivery type: Flat, Delivery: Worldwide, Offer location: United Kingdom
From Seller/Antiquarian, roxy*media*uk - uk_media_superstore
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9780415449120 - Marketing Research by F. Birks David Hardcover Book (English)
4

Marketing Research by F. Birks David Hardcover Book (English) (?)

ISBN: 9780415449120 (?) or 041544912X, in english, Routledge, Vereinigtes Königreich Großbritannien und Nordirland, hardcover, New

Delivery type: Free, Delivery: Vereinigtes Königreich Großbritannien und Nordirland, Offer location: RH110TG Crawley,United Kingdom, Free shipping
From Seller/Antiquarian, the_nile - The Nile Store
Fixed price
9780415449120 - Birks, David F. (EDT)/ Macer, Tim (EDT): Marketing Research
5
Birks, David F. (EDT)/ Macer, Tim (EDT) (?):

Marketing Research (?)

ISBN: 9780415449120 (?) or 041544912X, in english, Routledge, Vereinigtes Königreich Großbritannien und Nordirland, hardcover, New

£ 827.39 + Shipping: £ 4.50 = £ 831.89(without obligation)
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