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Selling War : A Critical Look at the Military's PR Machine
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9781612347721 - Steven J. Alvarez: Selling War: A Critical Look at the Militarys PR Machine
1
Steven J. Alvarez (?):

Selling War: A Critical Look at the Militarys PR Machine (?)

ISBN: 9781612347721 (?) or 161234772X, in english, Potomac Books, New

£ 34.09 (C$ 42.70)¹(without obligation)
In Stock, plus shipping
From Seller/Antiquarian
Steven j. Alvarez, Books, Selling War: A Critical Look at the Militarys PR Machine, In the spring of 2004, army reservist and public affairs officer Steven j. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner Mission Accomplished, the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences-that is, the Western media-by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to Put an Iraqi face on everything. In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.  
9781612347721 - Alvarez, Steven J.: Selling War
2
Alvarez, Steven J. (?):

Selling War (?)

ISBN: 9781612347721 (?) or 161234772X, in english, Potomac Books, New, ebook

£ 38.14 ($ 34.95)¹(free shipping, without obligation)
Ebook for download
From Seller/Antiquarian
History, In the spring of 2004, army reservist and public affairs officer Steven j. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner Mission Accomplished, the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiencesthat is, the Western mediaby ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to Put an Iraqi face on everything. In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq. eBook
9781612347721 - Steven J. Alvarez: Selling War
3
Steven J. Alvarez (?):

Selling War (?)

ISBN: 9781612347721 (?) or 161234772X, in english, Potomac Books Inc, hardcover, New

£ 19.19 + Shipping: £ 4.00 = £ 23.19(without obligation)
3 - 5 working days
From Seller/Antiquarian
Failure to communicate In the spring of 2004, army reservist and public affairs officer StevenJ. Alvarez waited to be called up as the U.S. military stormed Baghdadand deposed Saddam Hussein. But soon after President Bush's famousPR stunt in which an aircraft carrier displayed the banner MissionAccomplished, the dynamics of the war shifted. Selling War recountshow the U.S. military lost the information war in Iraq by engaging thewrong audiences, that is, the Western media, ignoring Iraqi citizensand the wider Arab population, and playing mere lip service to thedirective: put an Iraqi face on everything. In the absence of effectivecommunication from the U.S. military, the information void wasswiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts tocreate and maintain a successful, stable country were complicatedand eventually frustrated. Steven j. Alvarez couples his experiences as a public affairs officerin Iraq with extensive research on communication and governmentrelations to expose why communications failed and led to the breakdownon the ground. A revealing glimpse into the inner workingsof the military's PR machine, where personnel become stewards ofpresidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executedin Iraq. Alvarez's candid account demonstrates how a fundamentallack of understanding about how to wage an information war has ledto the conditions we face now: the rise of ISIS and the return of U.S.forces to Iraq.
9781612347721 - Alvarez, Steven J.: Selling War
4
Alvarez, Steven J. (?):

Selling War (?)

ISBN: 9781612347721 (?) or 161234772X, in english, Potomac Books Inc, PTMBK, PTMBK, Used

£ 34.26 ($ 31.40)¹(free shipping, without obligation)
in-stock
From Seller/Antiquarian
In the spring of 2004, army reservist and public affairs officer Steven j. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush?s famous PR stunt in which an aircraft carrier displayed the banner? Mission Accomplished,? the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences?that is, the Western media?by ignoring Iraqi citizens and the wider Arab population, and by playing mere lip service to the directive: "Put an Iraqi face on everything. In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Steven j. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military?s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez?s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.
9781612347721 - Steven J. Alvarez: Selling War: A Critical Look at the Military's PR Machine
5
Steven J. Alvarez (?):

Selling War: A Critical Look at the Military's PR Machine (?)

ISBN: 9781612347721 (?) or 161234772X, in english, Potomac Books, hardcover, New

£ 27.14 ($ 24.88)¹(free shipping, without obligation)
In Stock
From Seller/Antiquarian
Selling-War~~Steven-J-Alvarez, Selling War: A Critical Look at the Military's PR Machine, hardcover